4 Reasons Why Personal Branding Is Important For Us All

I participated in a panel discussion hosted by in St. Louis recently. Since I enjoy talking about the business of blogging, I was excited to join the panel. I was especially thrilled, though, because the personal branding discussion was led by Carrie Lannon. Lannon is a branding consultant with a roster of  high-end clients. She also served as the national public relations director for Ulta Beauty.

Today, I’m sharing 4 takeaways from Lannon’s presentation and the panel discussion that evening. No matter what you do, these points on personal branding are important to consider.

Personal Branding

1. 90% of first impressions now happen online.

It’s crucial to be aware of how you are represented online (your own posts and those by others). Lannon offered further that your digital presence should do at least one of the following: inform, entertain, educate, or engage. Your next job or branding collaboration could depend on the results of a Google or Facebook search of your name.

2. Social posts are PERMANENT.

Be mindful and intentional about everything you post online because it can be permanent. Simply deleting posts may not be sufficient because of the ability of others to instantly share our content.

3. Your digital and personal presence communicate what you value in the world.

Of course, I talk a lot about how our style says something about how we think about the world. Your digital trail does the same thing. Using both to communicate your best qualities can benefit you in work and life.

4. Standing out online is a wonderful opportunity and challenge.

There are millions of people online, so getting heard is a wonderful opportunity. The challenge is doing so without compromising your integrity.

Thank you to FGI-STL for having me. Learn more about the speaking engagements I participate in here.

*All images courtesy of FGI-STL

The One Piece That Makes Summer Dressing So Easy

There’s nothing I like more than an outfit that’s easy. And, in my world, few things compete with a jumpsuit when it comes to effortless style. With the right jumpsuits in my closet, I need only throw one on, and I’m ready to go anywhere. The sstrapless jumpsuit, like , is a personal favorite because it has the added bonus of being versatile. I can wear it with just a sandal or layer to my heart’s desire.

strapless jumpsuit

What I’m wearing:

|  c/o | Earrings () |  c/o

This jumpsuit is another beauty. I’m a huge Tracy Reese fan because her styles always combine bold hues and prints with modern silhouettes. Remember my halter jumpsuit from Tracy Reese? I didn’t think I could like another jumpsuit as much I do that one, but this one gets just as much love.

This jumpsuit has it all, from a striking geometric print to a flattering strapless silhouette. And, the icing on the cake? It has pockets!

I had been eying this particular style for a while. I featured it in a jumpsuit post recently (see that post here). When an instagram friend of mine shared her 20% off coupon with me, that was the encouragement I needed to finally get it.

For reference, I’m wearing a size 4. The jumpsuit fits true-to-size and is curve-friendly. I’m a 4 on top and a size 6 or higher on the bottom. The flared silhouette on this style flows over curves with ease, so I didn’t need to size up as I often do.

Location: Doorway to Jazz St. Louis

Shop this strapless jumpsuit and more Tracy Reese designs:

6 Exciting Discoveries Halfway Through the Year

Well, we’re 6 months into 2018, and I’ve been plying away as usual. I figured I’d take a pause for a minute and reflect on 6 exciting discoveries or new activities I’ve made so far.

1. Bike-sharing

Bike-sharing finally rolled into St. Louis in April this year. I quickly became a fan of Lime Bike because I enjoy the freedom to ride a bike whenever I want without the commitment of owning one.

exciting discoveries

2. Co-working spaces

I’ve been curious about co-working spaces because I sometimes miss the community of an office space. Exploring Spaces (see more here) was a great experience. It’s good to know I have access to that kind of community at will.

3. Recommitment to color

Spring 2018 has reignited my love of color and vibrant prints. Yass! See my brightest favorites here.

4. The power of DNA

I gained important insights about my skin when I did a DNA skin care analysis last year (more on that here). When I learned, then, about a DNA healthy weight analysis, I got in on that too.

5. Minimal fine jewelry

Since cutting my hair last year, I’ve been slowly phasing out statement jewelry from my collection. Shocking, right? I’ve been replacing those pieces with minimal fine jewelry that stands out in its own way. See my current favorites and where to get them here.

6. The joys of phototoshoots with mom

A couple years ago, I needed a photograph of my mom and me. I was disappointed that I didn’t have a recent one. So, every time I travel home, I plan to take photos of and with my mom. See our last shoot here, then read the important style lessons I learned from my mom here.

What exciting discoveries have you made during the first half of 2018?

Style Essentials to Rock at this Year’s Summer Festivals

One of the things I enjoy about St. Louis summers are the outdoor festivals. Many of them are free and right in my neighborhood. I simply pack a basket, put on my festival style essentials, and head out the door. Are you getting into festival season in your area too? I got you. Today’s post rounds up some items that hold down my summer festival style. From to , I think you’re going to like ’em too.

festival style essentials

Summer Festival Style Essentials:

Breezy tops

Breathable bottoms

Summer hats

Carryall totes

Picnic blankets

Slip-on sandals


For more festival essentials, see here and here.

The Perfect Dresses for Graduation and Beyond

I was in Canada all last week to celebrate a special graduation for a member of my family. I decided to pack lightly because it was a bit of a trek (multiple connections) getting to Nova Scotia from St. Louis. As you can imagine, I didn’t want the hassle of lost luggage. Traveling lightly demands that you pack smartly, with every outfit for every occasion finalized. Today’s post shares what I wore to the graduation and a few more dresses (and jumpsuits) that’ll make graduation style easy.

graduation style

What I’m Wearing:

(still in-store) | J.Crew pumps (, )

| Kendra Scott ear climbers ()

This dress was the perfect occasion dress for me. It combined a statement-making print with a classic fit-and-flare silhouette, creating a beautiful harmony.

The navy blue color of the dress opened up many possibilities for styling with accessories. Since I love bold color, I went a d’Orsay pump in a bright but complementary hue.

Heading to graduation or a similar event that requires a nice dress? Check out all the options at the end of this post.

Print looks familiar? Go here to see how it looks on a suit.

Shop your graduation style: