When I walk into a store, I walk directly towards the dresses. A few years ago, I decided to grow my dress collection, at least larger than the two dresses I owned at the time. I love the way I feel when I’m wearing a dress and I wanted to secure that feeling every time I got ready.
|Shopping for dresses. Photos taken in fitting rooms.|
Since committing to purchasing more dresses, and hence restricting my fashion choices, I’ve become a more efficient shopper. I buy dresses that flatter and items that complement dresses. So, when I enter a store, I rarely feel overwhelmed by the explosion of choice.
|Explosion of choice in a typical off-price store.|
I’ve been reading by Sheena Iyengar and the book has provided a new frame for thinking about my shopping. Iyengar says that “choosing is a creative process, one through which we construct our environment, our lives, ourselves,” and she goes further saying that with “…more and more choice, we’re likely to end up with a lot of combinations that don’t do much for us…”
For me, restricting my fashion choices largely to dresses has made me more creative with my style. Do check out how I style and restyle my dresses for every occasion.
I also find the following questions as raised by (adapted from Sterling’s ) crucial when considering adding a new item to my wardrobe:
Is it beautiful—something you’re proud of displaying?
Is it emotionally important to you—help you establish who you are or who you want to be?
Is it useful—and something you currently (or definitely will) use?
How do you approach shopping and your fashion choices?